So You want to Be a Fitness Model?


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People that follow my stuff know I generally write on nutrition, supplements, training, and other topics that are more science-based than subjective questions, like what’s covered during this article. I decided to shuck my science geek persona and write of a subject I do know are going to be helpful to thousands of would-be and need to be fitness models.

As well as a known “hardcore” science-based no BS writer, why am I writing what some will perceive as a “fluff” article? Over the years, I even have gotten hundreds, perhaps thousands, of gals that inquire from me via email, letters, or face to face “how do I become a fitness model, Will? You’ve got been within the business for an extended time, surely you of all people should know.” I buy this from newbies, and that I get this from women that are at it a short time but are unable to “break-in” effectively.

The fact is, I even have been within the fitness, health, and bodybuilding biz an extended time. Though I’m referred to as a science and nutrition-based “guru” type, I even have trained many a fitness athlete and judged fitness and figure/bikini shows for the NPC, Fitness America, Fitness USA, and other federations also as given marketing and business advice to all or any kinds of athletes, including fitness models. So, it isn’t as far fetched because it might sound that I’m getting to use this space to hide a non-scientific topic, which is how one goes about being a fitness model.

This article is going to be useful to both experienced and novice types looking to “break-in” to the biz. If you’re already a knowledgeable and successful fitness model, I’m sure you’ll still glean some useful information from this text.

First, the bad news, there’s nobody thanks to becoming a successful fitness model. There’s no single path or a magic secret. There are, however, some key things an individual can do to significantly improve their chances of “making it” within the fitness biz as a model, and maybe using that success as a launchpad to greater things, like movies, TV, etc.

Several of the highest fitness models (Trish Stratus and Vicki Pratt come to mind, but there are many others) have gone onto careers in entertainment of all types. Bottom line, though there’s no magic secret to being successful as a fitness model, this text is going to be about as on the brink of a blueprint for fulfillment as you’ll find.

“Do I want to compete?”

This is an issue I buy asked all the time, and it isn’t a simple one to answer. The solution is (drum roll) yes and no. The person has got to decide why they’re competing within the first place to answer that question. For instance, does one got to compete if your goal is to be a successful fitness model?

The answer is not any. Many of today’s well-known fitness models haven’t competed, or they fought during a few small shows, and it had been not a part of their success as fitness models. However, competing does have its potential uses.

One of them is exposure. At the upper level shows, there’ll often be editors, publishers, photographers, supplement company owners, and other business people. So, competing can improve your exposure. Also, fighting can add up if you’re trying to create a business that’s associated with your competing or will enjoy you winning a show.

For example, say you’ve got a personal training gym you’re trying to create. Sure, having the title of claiming Ms. Fitness America, or winning the NPC Nationals and being an IFBB pro, will help your reputation and, therefore, the notoriety of your business. There are many scenarios where it might help to possess won a show for a corporation or other endeavors.

On the opposite hand, it must be realized that winning a show doesn’t in any way guarantee success within the business end (and it’s a business) of being a fitness model. The phone won’t ring off the hook with big offers for contracts. Also, it’s essential to understand that it’s normal that the 4th or 6th or 8th place finisher during a fitness or figure show will get more press than the winner. Why? Though the winner may need what it took to win that show, it’s often other gals the editor, publishers, supplement companies, etc., feel is more marketable.

I have seen it repeatedly where the winner was shocked to seek out she didn’t get nearly the eye she expected, and other girls who placed lower have gained recognition within the sort of photoshoots, magazine coverage, etc. Something to stay in mind once you ask yourself the critical question, “do I want to compete, and if so, why am I competing?” Answer that question, and you’ll know the solution to the heading of this section. Winning a title of some sort is often a stepping stone, but it’s not in itself any guarantee of success within the fitness industry. It’s sort of a college degree; it’s what you are doing with it.

Now. If you compete for the fun of it, then, by all means, go for it, but the above is focusing on competing as it relates to the business aspect of being a fitness model.

Right body, wrong federation?

Ok, so after reading the above, you have decided you are going to compete or will compete again. If you don’t plan to compete, you can skip this section. The biggest mistake I see here is so many gals have the right body for the wrong federation. Each federation has its judging criteria, and a competitor will do poorly simply because they didn’t bother to research which show would be best suited for them.

I will give you a perfect real-world example of this. Recently I judged a show whose criteria for the figure round were the women should be more on the curvy softer side with some tone, vs. being more muscular and athletic with less bodyfat that other federations might allow. At this show, one of the most beautiful women I have ever seen came out. She was very proportional, great muscle tone, lean, and athletically shaped with narrow hips and waist and broader shoulders. How did she do at this show? She didn’t even place in the top ten!

Why? Because she was not what we were instructed to look for and didn’t fit the criteria. After the show, I informed her that she looked great, but this may not the federation for her. I told her she had much more of an NPC type body, where a little more muscle, athletic build, and less bodyfat is rewarded.

The following week I was judging an NPC fitness, figure, and bodybuilding show and there she was. How did she do? She won the entire show with all judges voting her number one unanimously.

Conversely, if your body type tends to be more rounded and toned, but with a little more body fat, more full (but not fat!) hips, you may be better off competing in say the Fitness America Pageants. If you are going to compete:

(1) find out exactly what the judging criteria is for that federation and

(2) see those shows as a spectator for several different federations and see which one your physique, style, etc. will fit into best.

(3) You have to decide if you truly have the athletic abilities to compete in a fitness competition (which requires a routine) or a figure/bikini competition.

I often see women who would do well in a figure show but don’t have the athletic abilities do the routines required to be competitive with other athletes in the show. Some shows will allow you to do both competitions and some won’t.

Networking 101: dos and don’ts…

In so many respects, this is the area that will make or break you in any business, and yet, people in the fitness industry do an amazingly poor job at it. If you don’t network and market yourself properly, you can pretty much forget about having any real success as a fitness model or a success in virtually any business. For the sake of space, we will stick to fitness.

When I first started, I was a self-marketing machine. I could be found at every show I thought might be an opportunity, walking the isles of trade shows, bodybuilding, shows, fitness show, and others. I gave out a zillion cards, and I took a million home with me and followed up on everyone. I went to as many industry-related meetings, outings, parties, etc. as I could get into. I now have the reputation and experience in the industry that I don’t have to go to such a show unless I feel like it or have meetings, but they were quite helpful in the beginning.

I am always amazed at the number of fitness models who contact me who have never even been to the Arnold Classic Fitness Weekend, or Mr. Olympia, or the trade shows like the NNFA Expo West and others. If you want to make it in the fitness business, you sure as hell had better treat it like a business.

I have seen many a pretty girl who wants to be a fitness model who thinks if they stand there looking pretty long enough, someone is going to offer to put their face on the cover of a magazine. News flash, there are millions of beautiful women out there, and to be noticed, you have to hustle to get that business like everyone else by networking your butt off or having the right agent (if you can afford such a thing) who is doing it for you.

Pick a few primary industries shows to attend (some of which were mentioned above) and go to them every year. Have a plan of attack of exactly how you plan to market yourself and network. Many fitness models, bodybuilders, etc. see a show as one big party. If that’s you, then have fun at the party, but don’t think you are marketing yourself as a serious business person or athlete.

Another thing that always amazes me is the number of fitness models who either have no business cards or have some cards they printed up on their bubble jet printer at home! They ask me to help them or whatever ever and I say, “give me your card,” and they look at me like “I am so pretty I should not need a card you fool.” This attitude turns off editors, photographers, writers, and industry people faster then if they found out you were a transvestite. Don’t do it. For every pretty girl out there who thinks the world owes them a favor, there are 100 who are ready to act like professionals.

Ever wonder why some fitness model you know is doing better than you are even though you know you are prettier than her? That may be why…never go to a show to network without good cards, bios, and professionally done head and body shots you can give to said editors, publishers, photographers, industry types, etc. Don’t stand around looking pretty assuming they will find you, find them first, and introduce yourself. And of course, it should go without saying you should be in good condition and have something of a tan to look your best.

You want to go to the shows and party? Fine, but do it in private after the work is done and don’t make a fool out of yourself at some industry sponsored get together. Hell, I was virtually poured into a cab at last years Arnold Classic after going to a sushi place with some well know industry types and company owners (you know who you are!), but at least no one saw me! We had our own little private get together after the show to let loose.

Let me give you one final real-world example of how NOT to market yourself. Last year I was on retainer as a consultant to a mid-sized supplement company. The owner of the company asked me if I knew a couple of fitness model types that could work his booth for a trade show. He requested “unknowns, some new faces people had not seen yet but had real potential to grow with the company.” I went and found him two such gals I thought fit the bill.

He offered to pay their flights, room, and food plus a thousand dollars each for the days work. The two girls were told to be at the booth at 9 am sharp. The night before at the hotel, I saw the two girls getting in a cab at 11 pm or so dressed to kill, clearly on their way out to party. The next day they showed up at the booth an hour and a half late and hungover! What was the result of this? (1) it embarrassed me to no end as I had recommended them to the company owner (2) they would never get work from that company again (3) they would never get any action from me back and (4) they would not get a reference from either of us for other jobs.

I see this type of thing all the time in the fitness biz, and it’s not limited to fitness models. Amazingly, a few weeks after the show, they emailed the company owner wanting to know when their next job would be and me! Amazing…

Who loves you, baby?

If there is one universal truth, it’s that the camera either loves you or it does not. Any professional photographers will tell you this. For some unknown reason, some people are very photogenic, and some are not. Truth be known, there are some well-known fitness models (who shall remain nameless as they would probably smack me the next time they saw me) who are not all that attractive in person. It’s just that the camera loves them, and they are very photogenic, but not pretty in person.

Conversely, I have seen the reverse many times, a girl who is much better looking in person than in photographs. Such is the fate of the person who wants to be a model of any kind, including a fitness model. If you find you are not very photogenic, keep working with different photographers until you find one that captures you well and pays that photographer handsomely!

Now, to be bluntly honest, there are also some want to be fitness models who are not “unphotogenic,” they’re just “fugly”! There are some people out there who have no business trying to be fitness models. It does not make them bad people, and it just means they need to snap out of their delusions and find a profession they are better suited for, like radio personality…

“How do I get in the magazines?”

This section sort of incorporates everything I have covered above, and adds in a few additional strategies. For example, as I mentioned before, competing in fitness shows and or figure/bikini shows can increase your exposure, thus getting the attention of some magazine publishers or photographers. Networking correctly at the various trade shows may also have the same effect, and of course having a good portfolio done by a photographer that captures your look, an excellent web site, etc., will all increase your potential for getting into the magazines, or getting ad work, and so on.

However, all of these strategies are still somewhat passive versus active, in my opinion. It’s always the fitness model waiting to be “discovered.” As far as I am concerned, waiting is for bus stops and pregnancy tests. Success waits for no man…or woman as the case me be. So, after all the above advice is taken into consideration as having an added effect to getting your magazine coverage, what else can be done?

For one thing, you should read and be familiar with all the magazines you want to be in so you know who is who and what the style of the different magazines are. I can tell you right now, if say the Editor-in-Chief of functional sized fitness or bodybuilding publications and says “hi, I am the Bob Smith what’s your name?” and the fitness model has no idea who Bob Smith is, Bob will not take kindly to that. Why should he? You should know who the major players are in the publications you want to be seen in. He is doing you a favor, not the other way around. You should know who the major players are and actively seek them out, don’t wait for them to “discover” you.

If you look at the masthead inside any magazine, it will tell you who the publisher is, who the Editor-in-Chief is, and so forth. The mailing address for that magazine, and often the web site and email, can also be found. What is to stop you from looking up those names and mailing them your pictures and resume directly? Nothing, that’s what. If you see a photo spread you think she is well done, what is to stop you from finding out who the photographer is and contacting them directly and sending them your pics? Nothing, that’s what.

My point being, you want a get a break in the business, make the break, don’t sit there thinking it’s looking for you, because it’s not. Be proactive, not reactive! Luck is the residue of design. Be successful by design. As my older brother used to say to me as a kid when I told him I was too scared to ask out a pretty girl, “what’s the worst that can happen, Will? All she can say is no.” That’s the worst that can happen to you also.

Beware of web idiots, schlubs, morons, perverts, scum bags, and sleazoids!

This part is sort of self-explanatory but worth mentioning. As with all industries that deal in entertainment based media (e.g., television, theater, modeling, etc.), the fitness industry attracts its fair share of web idiots, schlubs, morons, perverts, scum bags, and sleazoids, to name just a few.

There is also the class of person known as the schmoe, but we will leave that for another place and time. Point is you want to meet the right people while not getting involved with that group of worthless types who will only drag you down, delay you, or just flat out screw you up and over.

For example, a guy comes up and says he wants to “shoot you” for the magazines, but what do you know of this guy? He has a camera and some business cards, so that makes him a photographer, right? Wrong! If someone wants to shoot you and they are not a well-known name (and you should know who the famous photographers are because you researched that already!), find out who they are. Do they have references you can call? Girls, you can contact he had shot before and were happy with the work? What magazines has he published in? Does he do it professionally or as a hobby? That type of thing.

Another thing I see is the big web scam. I’m amazed at how many girls get scammed by these web idiots. The lesson here is you get what you pay for, so when some person wants to build you a web site for free, you are getting what you pay for. Yes, there is good money to be made on the ‘net, and the loss can be significant for marketing yourself and making contacts, but most of it’s a scam.

You are better off paying a good web designer and webmaster who has experience with other fitness model types and has references you can talk to. I can’t tell you the number of girls who have been screwed over by some internet thing that went to hell, like the “fan” who volunteers to build a free web site and either runs off with any money made from the website or puts their picks on porn sites and any number of other things that made them regret like hell ever agreeing to the site in the first place.

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